We all don’t just look forward to spending time with our loved ones and family this time of year. It’s also about capitalising on the fantastic end of year sales that pretty much every store has going on. This has huge potential to increase your holiday sales targets.
Before I even begin with this blog post, I want to take a moment to wish you “Happy Holidays!”
It’s the time of the year when businesses love handing out massive discounts to their consumers, thereby increasing their sales and profit margin. For retailers, it’s one of the busiest times of the year.
Most of your competitors might already have started preparing for this holiday season for weeks in advance. If you want to ensure that your business makes the most out of this holiday season, you need to start preparing right now.
In this blog post, we will take a brief look at the top seven ways in which your business can capitalise on Boxing Day and New Year sales.
1. Free Shipping or Pre-Christmas Special Deliveries
If you want to impress your consumers this holiday season, it’s time for you to think out-of-the-box.
Let’s assume that you are a consumer and recently ordered a pair of shoes from your favourite brand this holiday season. What if those pair of shoes you ordered got hand-delivered to you with a box of chocolates?
Wouldn’t you be surprised? You’d love it.
OK, so this would only work for local orders but if you have a local customer base, go that extra mile to really spoil them.
If you are running an e-commerce store, you are already in a competition with some of the top guns such as Amazon. They are already offering some of the best deals and delivery services to their customers.
Take a moment to ask yourself these questions:
- What makes you unique from them?
- Why should people buy products from your e-commerce store rather than theirs?
It would be best if you made it worth the time and money of your consumers to come to you rather than places like Amazon.
What if you eliminated the costs your consumers have to pay by offering free shipping?
Yes, Amazon Prime members do get free next day shipping but there is a monthly cost and the Prime items are often much higher priced.
Offering free, fast shipping and a special gift will make the entire experience of your customers more memorable. That opens the doors for them to become a returning customer.
2. Reward Customer Loyalty
Nothing’s better than having some loyal customers that buy your products and services regularly.
During the holiday season, make sure to give them a token of your appreciation. Offer your regular shoppers exclusive discounts on the products or services they buy the most or even free or upgraded shipping.
According to studies, it costs a business a lot more to attract brand new customers than merely retaining the existing ones. Showing them appreciation will make them feel special, and they will love to doing business with you even more.
Make sure you always encourage them to share their love for
your brand on social media; this helps you gain high social proof.
3. Engage On Social Media
According to Datareportal, about 3.484 billion people use social media platforms daily. That’s about 45% of the entire world population that are potential buyers, reviewers and influencers.
It’s no secret that people love spending their time on social media platforms like Facebook, Instagram, Twitter, Pinterest and don’t forget about others like Reddit.
Moreover, consumers, before beginning with their shopping journey during the holiday season, take a look at the different social media platforms to know about the massive offers and discounts offered by their favourite businesses.
Share your holiday listings with your current or past consumers on WhatsApp, Facebook and email.
Make your consumers excited for holidays even more by documenting and posting your preparations. This style of social media content makes for great stories and live videos.
You can even customise a hashtag to boost your journey and add a personal twist to it.
Make sure that you use your personal customised hashtag on each of your posts leading to the holidays to attract more customers.
For example: #holidaywithjamie
4. Send Gift Ideas
How many times have you been confused the most about what you should buy for a particular person?
We’ve all been in such a situation where we have no idea what to get someone and go out to the internet in search for that fantastic gift idea.
These people are exactly where you can capitalise on some focused marketing efforts.
You can help your customers make that tough decision by creating content based on them, finding precisely the right gift for a specific type of person.
All you need to do is to send your consumers an email filled with gift ideas which are specifically tailored to the people mentioned on their list such as:
“Gifts For Mum”
“Gifts For Dad”
“Gifts For Neighbors”
What’s the most popular item in your inventory?
Who buys it the most?
You can share all of it with the people on the mailing list, and this can be further improved if you hold any previous sales data on them. That way you can tailor precise campaigns for different subsets of your customer base.
Don’t just stop with emails, make sure that you have a blog
post, social content and maybe even inserts in the other products that you send
out before the holidays begin.
5. Offer Gift Certificates
Maybe you’re a hairdresser, an automotive repair shop, a professional organiser, a maid service or a web developer.
How can you increase your holiday sales with your customers?
Wouldn’t your customers love a free tire rotation or oil change, or maybe house cleaning or new hairstyle?
I know I would love that.
There’s a chance that you have tons of products and services in your arsenal and are super-duper confused about what to gift your customers.
In such cases, gift certificates are one of the best things that you can offer your consumers.
Don’t make things over-complicated.
Promote it on the social media platforms or to the people in your mailing list.
Perhaps you can run a massive sale on the gift cards themselves; people always love feeling like they get more for their money.
Try combining gift certificates with other offers to make it a deal that they can’t refuse.
For example: Buy a gift certificate for a specific service
and receive another service at a discount or free.
6. Bundle Products
It’s time to bundle up – and not just because it’s starting to get cold out there.
Choose some the top and most expensive products in your shop and bundle them up to create one massive product.
Offer this product at a comparatively lower price than all of the individual ones combined. This is a powerful way to not only clear some inventory but to increase your overall holiday sales.
Instead of buying individual gifts for each of the people on their list, people will find it relatively easy to buy a bundle. Offering this type of significant saving will even make the customers purchasing decision easier.
7. Run Flash Sales
Instead of merely running one massive holiday sale, create different campaigns for different days. Many companies play on the “12 days of Christmas” theme on the run down to the big day.
Did you know that 56% of the businesses have reported that the email open-rates are comparatively higher for the flash sales?
If you limit the time-frame, then it will create a sense of urgency. We call this sense of urgency, “Fear Of Missing Out” or “FOMO” for short. It’s an excellent strategy that is tried and tested throughout every industry.
This type of marketing message will encourage consumers to take action quickly.
Keep the flash sales short and sweet.
If you want your flash sales to be successful, don’t make them last longer than your deadline.
If you do it right, you will see your products sold out
during the first hour of the sale itself.
The holiday season is one of the times of the year when you hold a relatively higher chance of increasing your holiday sales.
All you need to do is to plan everything right and make sure that everything falls in place.
Make sure that you don’t sell yourself short during your entire campaign.
Focus your efforts, and you’ll have a blast this festive season.
So, what are you waiting for?
Start preparing for the holidays right now.
Need some help? Try out my business coaching to get your holiday sales campaign on track.