Are you ready for the #BlackFriday and #BoxingDay sales this year?
It’s got to that time of year again when we all go a little crazy for a bargain. So is your business ready to take advantage of Black Friday sales?
There’s no denying that most of us just can’t resist an item with a discount. For example, I already own two Amazon Echos in my house, I don’t really need another. With that said one of their new models would look particularly pretty on my desk AND Amazon are now teasing me even more with their Black Friday sale they have on… Must… Resist… Because it’s on sale it’s playing on my FOMO (Fear Of Losing Out) but I just can’t help it.
So what should you be doing to get yourself ready for these big sale events? Here’s my top 5…
1. Get your tech in place
Make sure that any of your marketing is properly integrated with tools like Google Analytics so that you can target (segment) your customers correctly. No point sending a customer a great offer on something that they won’t be interested in.
With mailouts, make sure you’re using some form of analytics to track who is opening what. Most mailing list systems come with reporting tools and some even integrate into your Google Analytics.
Make sure you have a dedicated landing page for your mailout, something that showcases your best offers and importantly when they run out! Don’t forget to play on their FOMO!
2. Take advantage of deal sites
Customers looking for great deals, but don’t perhaps know about your products, flock to sites such as Groupon and voucher code websites.
Definitely go take a look to see what will work for you. You will often see many of these voucher sites just displaying certain sites current deals, even simple things like free delivery and help generate some traffic.
Don’t forget it also helps build credibility as well as a little boost to some SEO!
3. Get your email campaigns ready
Open rates for emails jump by up to 60% during events like Black Friday so make sure that you have all of your campaigns ready and don’t be afraid to send them out a bit more regularly than normal.
If you have a physical product to sell then it’s also worth having a look at Amazon and their Lightning Deals. This an amazing way to get a boost on the listings as well as get some free promotion.
It is also definitely worth focusing on letting your customers know about your sales event on Monday before Black Friday. I’ve seen that holiday shopping starts earlier and earlier each year, with many consumers starting their shopping around the end of October.
4. Add extra incentive
Discounts are one thing but customers also love free stuff! If you’re in competition with another business selling a similar product then throw in something extra to give you the edge.
Make sure it’s something related to what you are selling like a USB Hub coming with a free memory stick. Keep it of value and the customer is sure to choose you over your competition.
5. Get recording a video
If you’re looking to push your sales on social media platforms then a video is your best friend.
Video gets far more attention then images so think of some creative ways to showcase your product in a short snappy video that highlights why someone would want to buy.
Go over to a place like Fiverr.com and you’ll see loads of freelancers willing to produce you a great little video for not a lot of cash.
Need some more help taking advantage of Black Friday sales?
Why not reach out and have a coaching session with me so we can talk over your strategy. We can brainstorm ideas, methods and even platforms that can help you really boost your sales during the holidays.