When it comes to selling online, first impressions count, but what tips can you follow to improve your eCommerce design to increase holiday sales? Let us start with the design elements that you can feature or change on your site to bring that little bit of festive cheer.
Ecommerce store design is one of the most important things when it comes to selling your products and services on your online store.
The chances are that you might have already put in tons of thought into the feel and look of your website. From the colours to the fonts on your website, you might have thought about everything that might impress your consumers the moment they land.
But, is there anything that you can do to make the shopping experience for your customers top-notch?
Colours! Fonts! Images!
That’s not all a good website design involves, but it is undoubtedly the first place you should start.
A well-designed website streamlines that user experience reduces friction and guides your consumers throughout the entire process.
In short, we can say that it makes the whole process a lot easier and if it’s an e-commerce website that we are talking about, then it’s the most complicated.
If your eCommerce website is poorly designed, your customers will find it hard to navigate around. They may find it hard to understand your offers, your product variations or even your checkout process – all of which is not good for hitting your sales targets!
In this blog post, we will focus on top killer e-commerce design tips that will make your customers coming back for more.
1. Be relevant
Want to make your visitors smile?
It’s time of year where you can make customers feel like your up to date by adding a few simple festive graphics which they don’t expect.
Accompany them with a message that says something like “Happy Holidays” can also help to reinforce that your site hasn’t been forgotten.
It’s so easy these days to set up an eCommerce site but then let it go dormant. Customers need to feel a sense that the site is still valid and trading. These few little tweaks to the UI can help give the potential customer that extra layer of confidence.
2. Get responsive
There are tons of customers out there who will navigate your website on their mobile devices. It’s highly likely that the vast majority of your sales will come in that way. When it comes to designing your eCommerce site to maximise sales mobile should definitely come first.
Remember that not all of them will be using desktops to access your website so you have to make sure you are focusing on mobile-first.
You need to make sure that you optimise your site’s content for each of the screen sizes; in other words, it has to be responsive.
Regardless of whether they are accessing your website on their phone, computer or tablet, they expect access to all of the functionalities.
Their experience on your site should be just as good on mobile as it would on the desktop. This has to be the number one thing you should check as it will lead to a lack of sales if you don’t.
3. Celebrate the season
You have no doubt witnessed the physical retail stores set up their holiday displays during the course of the season. Whether you celebrate Christmas or not, you can’t help but feel it everywhere you go. That sense of ‘joining in’ with the celebrations isn’t just limited to physical stores, it’s everywhere you go, including online.
Make sure that you update your website content, adapt it with upbeat, encouraging content. Refocus your content for some of the most important holiday dates such as Cyber Monday, Black Friday, Christmas, Boxing Day, New Year and January sales. These are all critical moments across the holidays and you want to make sure that your content, offers and even products are reflecting the time of year.
If you sell physical products, then this is also a great time to break out the camera again and take some more ‘festive’ shots. These are ideal for switching up your homepage or using in some email campaigns. Don’t be afraid to be a bit ‘cheesy’; people tend to expect that style a lot more this time of year and it’s totally acceptable.
4. Festive Slider
If you already have a slider on your homepage displaying your top deals or recently launched products, adding a touch of the festiveness would be one of the best ways to impress your customers. Sliders are striking and typically something most people notice. Your creative skills should come into play here, making sure you catch people’s attention.
The slider is also the best place to advertise your festive deals and show off the benefits of your product or service.
5. Put your best deals forward
If you haven’t already featured the best holiday offers that your running, then do it right now.
It would be best if you made sure that in any marketing throughout this season you are always showcasing your deals first. You need to instil that feeling of ‘FOMO’ (Fear of Missing Out) to the viewer and give them a sense that the deal won’t last forever.
If you look at Amazon, they focus heavily on ‘lightning deals’ on the website and in their marketing efforts. The reason is that expiring deals convert very well because people don’t want to lose out on potentially saving some money.
If you don’t have and deals or discounts to offer you can always refocus people on buying gift cards for other people.
6. The right tool, for the right job
Optimising your website for the holiday season might be one of the most challenging tasks but it will be worth it if you can gain some extra rankings. This is one of those changes that you can’t do a few days before you launch an offer. It takes time for search engines to crawl your site, so it’s worth giving this some thought well before the end of the year.
Here are some tools that I like to use to help me get the most out of my SEO:
- Google AdWords
- Their keyword research tool is so incredibly powerful and can help you find some keywords to boost your content.
- If you’re a WordPress fan that Yoast helps you focus when it comes to looking at the content you are creating. Its helpful checklist makes sure that everything is working in favour of your focus phrase.
7. Get chatting
If you don’t already have a live chat feature on your e-commerce store, it’s time that you added one, at least temporarily.
Some of your customers might already have some queries or doubts in their minds.
Integrating a live chat feature will help your customers get in touch with you while shopping, which will, in turn, make the entire buying process a lot smoother for them.
If you add this human touch to your store, it will make your customer’s shopping experience a lot of personal and help you build a long-lasting healthy relationship with your consumers.
The ability for people to reach out and ask you a question directly can skyrocket your conversions, make sure that it’s staffed for as many hours as possible.
8. The price is right
Based on the past transaction history of your already loyal customers, find the right price points for them and segment them. Take extra care to look at previous sales data from your eCommerce platform around the holiday season.
Once you do that, it’s time that you sent them offers that they won’t be able to refuse.
Segmenting their pricing points will help you understand what amount they usually spend and target the right products to the right people.
If someone only typically spends below £100 then don’t send them products that are ten times that. Focus on the products that they would likely buy and especially those that are repeat customers.
9. Decorate the logo
Changing your logo may sound like something a little dull and perhaps childish but it works. Adding a little Santa hat or reindeer ears to your logo can give that friendly, festive look. It makes your website look more inviting and welcoming, exactly the things that help people convert.
10. Add some colour
The holiday season is an explosion of emotion, colour as well as happiness and that’s what your e-commerce store should be oozing this time of year.
Colour is a part of the graphic design and can be modified for every element of your website.
For some websites, a visually appealing colour scheme is the only thing that’s missing from their website during the holiday seasons.
Revolve around red and green as that’s what Christmas is related with but don’t go too mad. Just introduce it where it’s appropriate in pictures or call outs.
Apply them smartly, and you’ll notice your website to be one of the most visually appealing sites that you would have ever come across.
If you want to impress your customers and watch those sale numbers go sky-high, follow the design tips that I mentioned above and you’ll be closer to your goals than you have ever been.
So, what are you waiting for?
Ask your developer to make the desired changes or even ask me for a website review to see where you could implement some of these changes.